Founded with a single gas station in 1980 and guided by the motto “Fueling Success—From Start to Finish,” Southeast Petro has grown into a leading force in the fuel-distribution industry. What began as a small opportunity has become a purpose-driven enterprise dedicated to helping entrepreneurs, families and communities thrive. Starting with one station, founders Mike and Rashmi Shah laid a foundation of hard work, integrity and partnership that continues to define our company today.

In 1980, Mike and Rashmi purchased their first station in Cocoa, Florida—a modest venture that soon became the seed of something far greater. Over four decades later, Southeast Petro supplies fuel to hundreds of independently owned locations across Florida, Georgia and Alabama, and employs a team of more than 200 people.

From those early days, our growth has not been about simply expanding—it’s been about empowering business owners, equipping them with the tools, knowledge and support they need to succeed in the fuel industry. We believe that our success is intrinsically tied to the success of those we partner with, which is why we live by the principle that every opportunity we create is “all about your family’s future.”

As your trusted wholesale fuel distributor and partner, we offer more than product supply. We provide creative financing solutions, expert training, design and remodel support, brand alignment, and ongoing operational guidance. Whether you’re launching your first fuel-retail venture or expanding an existing portfolio, our team is at your side—from site acquisition through day-to-day operations and beyond.

At Southeast Petro, our values guide every decision, relationship and action. We don’t just claim values—we live them:

• Family: We treat our partners and employees as extended family. When you join us, we’re there for you from the very first handshake through long-term growth.
• Growth: Innovation, acquisition and performance drive our business—and the opportunities we create for you. We grow so that you can grow.
• Community: Giving back isn’t optional—it’s fundamental. Through investment, volunteering and education, we aim to make a difference where we live and work.
• Integrity: Ethical standards, respect and honesty define our culture. We believe in building strong relationships through trust, not just transactions.
• Partnership: Long-term, responsive, reliable. We bring experience and resources to the table, so that you don’t just operate—you thrive.

Because we’ve been there—starting small, learning the industry, scaling our operations—and we’re committed to sharing the knowledge, tools and systems that create success. Whether you’re new to fuel retail or an experienced owner looking for a partnering advantage, we bring:

• Decades of industry experience and a network of over 225 stations supplied.
• A professional team of 150+ dedicated to your business.
• Creative financing that moves barriers out of the way and opens doors.
• On-site consultations, remodel resources and brand support to help your location stand out.

From our first station to serving hundreds of partners today, our mission remains the same: to build mutually profitable relationships rooted in trust, respect and shared vision. We’re not just a supplier; we’re your partner, your mentor and your advocate. When you choose Southeast Petro, you choose a company that cares just as much about your future as you do.

Ready to Get Started?

If you’re ready to fuel your success and build something meaningful, join the Southeast Petro family. Contact us today to learn how our expertise, values and resources can help shape your business and your legacy.